There's no indication that I can find of how the programme will work or what format it will follow but I'm a big advocate of this kind of popularisation of archaeology. Getting kids, and by extension their tax-paying parents, interested and involved in archaeology is the best way to justify our largely publicly-funded research.
The production company doesn't appear to have any background in historical/archaeological programming (judging by a brief glance at their website) and a lot of their recent stuff falls into the category of very light entertainment (e.g. 'Celebrity Jigs and Reels') but the website shows promise so I'll withhold judgement for now.
EDIT: More info on how to apply here.